Traffic generation is
A) the outcome of a direct marketing offer designed to motivate people to visit a business.
B) an increased demand for a product as the result of a holiday or seasonal event.
C) a reciprocal arrangement between a retailer and a warehouse to maintain a state of equilibrium between inventory and demand.
D) an increase in the amount of foot traffic in a retail establishment that relates directly to changes in the outlet's physical environment.
E) an increase in the amount of foot traffic in a retail establishment that coincides with a new advertising campaign.
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