Pharmaceutical companies sell to hospitals and clinics directly.They market their products to large retail chains that distribute the medicines to their stores across the nation.They also sell to drug wholesalers that sell to the remaining independent drugstores in the u.s.What method of distribution best describes that used by pharmaceutical companies in this example?

Question

Quizplus · Accepted Answer

The method of distribution described involves selling through multiple channels: directly to hospitals and clinics, to large retail chains, and to drug wholesalers. This is characteristic of dual distribution, where a company uses more than one channel to reach the end customer.

Pharmaceutical Companies Sell to Hospitals and Clinics Directly