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A Company May Choose a Skimming Strategy in the Introduction

Question 29

Multiple Choice

A company may choose a skimming strategy in the introduction stage of their new product in order to help recover costs of development and/or to


A) capitalize on the price insensitivity of early buyers.
B) encourage competition from other manufacturers.
C) move the product into the maturity stage more gradually.
D) gain the largest unit sales possible.
E) intensify the flow of the product to the market.

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