Brand personality refers to
A) the personification of a brand in terms of its product appearance or product benefits.
B) a title given to the premiere brand in a product class, usually the first of its kind.
C) a set of human characteristics associated with a brand name.
D) the linked association between a fictional character or cartoon and the brand itself.
E) the linked association between a company spokesman or paid celebrity, and the product itself.
Correct Answer:
Verified
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Q182: The stylized blue and white waves in
Q183: Brand name refers to
A)the part of a
Q184: The four steps in the sequential building
Q186: The four steps in the sequential building
Q187: A marketing decision in which an organization
Q188: The term branding refers to
A)the licensing of
Q189: Consumer advocates believe the practice of downsizing
Q190: The added value a brand name gives
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