FIGURE 10-11
-Equity in the Huggies family brand name has allowed Kimberley-Clark to successfully use a _________ strategy to successfully leverage the strong Huggies brand equity among mothers when it introduced a full line of baby and toddler toiletries (See Figure 10-11 above).

Question

FIGURE 10-11 
-Equity in the Huggies family brand name has allowed Kimberley-Clark to successfully use a _________ strategy to successfully leverage the strong Huggies brand equity among mothers when it introduced a full line of baby and toddler toiletries (See Figure 10-11 above).

Quizplus · Accepted Answer

The use of the Huggies brand name to introduce a full line of baby and toddler toiletries is an example of brand extension, where the brand equity of the existing Huggies brand is leveraged to introduce a new product line.

FIGURE 10-11 -Equity in the Huggies Family Brand Name Has Allowed Kimberley-Clark