If you watch much television, you have seen the ads that show a controlled crash of a car containing crash dummies and the resultant vehicular damage.In the new-product process, this test would occur during the __________ stage.
A)development
B)market testing
C)idea generation
D)screening and evaluation
E)business analysis

Question

Quizplus · Accepted Answer

The development stage involves creating and testing prototypes, including crash tests with dummies, to ensure the product meets safety and design standards before moving to market testing.

If You Watch Much Television, You Have Seen the Ads