Commercialization refers to
A)the point at which a specialty item or innovation becomes commonplace and affordable to the average consumer.
B)the mass production of an item that previously was individually hand-crafted or hand-made.
C)the reduction of product benefits or characteristics to the point where a product becomes uniform or generic.
D)the stage of the new-product process that positions and launches a new product in full-scale product and sales.
E)the stage of the new-product process where the promotional campaign is established and advertising begins.

Question

Quizplus · Accepted Answer

Commercialization refers specifically to the stage of the new-product process where the product is launched in full-scale production and sales. While some of the other options may relate to aspects of commercialization, such as affordability or mass-production, only D specifically describes the stage of the new-product process that is commonly referred to as commercialization.

Commercialization Refers to