FIGURE 9-2
-The Sporting News Baseball Yearbook uses 16 different covers featuring a baseball star from each of its regions in the United States.Four samples are shown in Figure 9-2 above.This is a great example of a
A)interest-based segmentation.
B)segmenting organizational markets.
C)one product and multiple market segments.
D)multiple products and multiple market segments.
E)segments of one, or mass customization.

Question

FIGURE 9-2 
-The Sporting News Baseball Yearbook uses 16 different covers featuring a baseball star from each of its regions in the United States.Four samples are shown in Figure 9-2 above.This is a great example of a
A)interest-based segmentation. 
B)segmenting organizational markets. 
C)one product and multiple market segments. 
D)multiple products and multiple market segments. 
E)segments of one, or mass customization.

Quizplus · Accepted Answer

The use of 16 different covers featuring a baseball star from each region of the United States shows that The Sporting News Baseball Yearbook is targeting multiple market segments with a single product, as each cover appeals to fans in a specific geographic region. This is an example of one product and multiple market segments.

FIGURE 9-2 -The Sporting News Baseball Yearbook Uses 16 Different Covers Featuring