Since global marketing is affected by economic considerations, a scan of the global marketplace should include an assessment of the economic infrastructure in different countries, measurement of consumer income in different countries, and
A)an analysis of cultural diversity within the country under consideration.
B)regulatory constraints regarding contracts, mergers, and partnerships.
C)recognition of a country's currency exchange rates.
D)an assessment of language differences including dialect variation.
E)political and ideological differences between the countries involved.

Question

Quizplus · Accepted Answer

A scan of the global marketplace should include an assessment of a country's currency exchange rates. Economic considerations are highly impacted by currency exchange rates. A strong currency can boost a country's economy while a weak currency can hinder it. Thus, understanding the currency exchange rates in different countries is crucial for global marketing. The other choices are also important for a scan of the global marketplace, but they do not specifically relate to economic considerations.

Since Global Marketing Is Affected by Economic Considerations, a Scan