People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as
A)action-oriented consumers.
B)principle-oriented consumers.
C)opinion leaders.
D)social classes.
E)reference groups.

Question

Quizplus · Accepted Answer

Reference groups are people or groups that serve as a comparison or standard for an individual's beliefs, attitudes, and actions. People often look to reference groups when forming opinions or making decisions about purchases, behavior, and social interaction. These groups may vary from family, friends, coworkers, celebrities, or social media influencers. The influence of a reference group can vary depending on the individual's identification with the group, the group's social status, and the perceived relevance of the group to the individual's goals or values.

People to Whom an Individual Looks as a Basis for Self-Appraisal