Studies of the __________ characteristics of the U.S.population suggest several important trends.Generally, the population is becoming larger, older, and more diverse.Marketers are developing products that will appeal to these target markets.

Question

Quizplus · Accepted Answer

The characteristics being described are related to the demographics (age, race, ethnicity) of the U.S. population. This information is important for marketers to consider when developing products and advertising campaigns that will appeal to specific groups within the population.

Studies of the __________ Characteristics of the U