A local college of business offers an outstanding business school education.Cali pays the tuition to attend and earns her MBA with a concentration in Supply Chain Management.Upon graduating, she is offered a high paying, fulfilling position.Was this a marketing exchange?
A)No, because the university made a profit from Cali's tuition through the entire time she was in school and will most likely receive additional funds from Cali as an alumnus.
B)No, because money was exchanged in the form of tuition and Cali' income will come from her employer, not her graduate school.
C)No, because the school did not provide Cali with a tangible product, only the potential of an education.
D)Yes, because the university promised Cali she would graduate on time and she did.
E)Yes, because paying tuition was exchanged for knowledge that directly led to Cali's fulfilling, new job.

Question

Quizplus · Accepted Answer

This was a marketing exchange because Cali paid tuition in exchange for knowledge and education, which directly led to her obtaining a high paying job that she finds fulfilling. The exchange of money for education and a future job opportunity is a clear example of a marketing exchange.

A Local College of Business Offers an Outstanding Business School