A television advertisement shows several teenagers searching through the refrigerator for something to quench their thirst.The refrigerator offers the youngsters many alternatives-soft drinks, fruit drinks, sport drinks, and bottles of Sunny Delight drinks.The ad, which shows the teens happily selecting Sunny Delight over all the other product offerings, appeals to the consumers' __________ for liquid and attempts to shape consumers' __________ for the advertised product.
A)wants; needs
B)wants; desire
C)desire; needs
D)needs; wants
E)needs; preferences

Question

Quizplus · Accepted Answer

The ad appeals to the consumers' needs for liquid (a basic necessity) and attempts to shape consumers' wants for the advertised product (Sunny Delight).

A Television Advertisement Shows Several Teenagers Searching Through the Refrigerator