Publix Supermarkets and The Little Clinic signed an exclusive agreement in 2006, placing small walk-in health clinics inside selected stores.Now Publix customers can have simple medical needs addressed in a convenient and familiar environment, seven days a week, and pick up their prescription from the pharmacy without even leaving the store.This is a prime example of
A)a consumer demand response.
B)customer valuation.
C)relationship marketing.
D)societal marketing.
E)mutually beneficial marketing management.

Question

Quizplus · Accepted Answer

This is an example of relationship marketing because it focuses on creating a convenient and integrated experience for customers, enhancing their loyalty and satisfaction by addressing their medical needs and providing pharmacy services in one location.

Publix Supermarkets and the Little Clinic Signed an Exclusive Agreement