What is the marketing term for people, whether they are 80 years or 8 months old, who use goods and services purchased for a household?
A)Situational buyers
B)Primary buyers
C)Ultimate consumers
D)Purchasing agents
E)Buying groups

Question

Quizplus · Accepted Answer

The marketing term for people who use goods and services purchased for a household is "ultimate consumers." This includes people of all ages who are the end-users of a product or service, regardless of their role in the purchasing decision. Situational buyers are those who only buy under certain circumstances, primary buyers are those who make the initial purchase decision, purchasing agents are those who buy on behalf of a company or organization, and buying groups are collections of individuals who make joint purchasing decisions. None of these terms accurately describe all household consumers of goods and services.

What Is the Marketing Term for People, Whether They Are