A key difference between a market plan and a business plan is
A)a business plan is used for industrial products and a marketing plan is used for consumer products.
B)a marketing plan contains a greater degree of detail regarding research and development, operations, and manufacturing activities of the organization.
C)a business plan contains a greater degree of detail regarding research and development, operations, and manufacturing activities of the organization.
D)a marketing plan covers a greater length of time in its projections.
E)a business plan covers a greater length of time in its projections.

Question

Quizplus · Accepted Answer

A business plan typically provides more detailed information about the operations and manufacturing activities of the organization, while a marketing plan focuses more on the strategies and tactics for promoting and selling the organization's products or services. Although both types of plans may include projections for future growth and profitability, the length of time covered by these projections can vary based on the specific goals and objectives of each plan.

A Key Difference Between a Market Plan and a Business