Nutrimax, a sports foods manufacturer, has recently expanded its operations to different countries.The company has realized that customers in different countries have different tastes and preferences.So, the company customizes its products based on the country where it's selling.In this scenario, Nutrirnax is most likely to be using strategy.
A) global standardization
B) localization
C) Achilles heel
D) centralization
E) transnational
Correct Answer:
Verified
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