Differentiation allows a company to:
A)respond to demands of deep price demands from powerful buyers and still make money.
B)lower its cost structure.
C)charge a premium price for its good or service.
D)charge low prices and still make profits. E)initiate a price war in order to grow volume and drive its weaker rivals out of the industry.

Question

Quizplus · Accepted Answer

Differentiation allows a company to offer unique and valuable features that distinguish it from competitors, giving it the ability to charge a premium price for its product or service. This pricing strategy is effective because customers are willing to pay more for a product that offers more value or meets their needs better than the competitor's product.

Differentiation Allows a Company To