A baking company has different product ranges like whole-wheat pizzas for the diet-conscious and rich cookies for children and youngsters.The company is catering to different groups of customers known as:
A)investors.
B)entrants.
C)sectors.
D)market segments.
E)substitutes.

Question

Quizplus · Accepted Answer

The company is catering to different groups of customers, which are known as market segments. Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or behaviors. By doing so, companies can create products and marketing messages that better target specific groups of customers.

A Baking Company Has Different Product Ranges Like Whole-Wheat Pizzas