A Cleveland,Ohio,men's clothing manufacturer has a low industry market share,but it has a high market share with its target market,which is men shorter than 5'8" tall.Which of Michael Porter's competitive strategy is this manufacturer using?

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The men's clothing manufacturer is using a niche strategy by targeting a specific market segment, in this case, men shorter than 5'8" tall. This allows them to have a high market share within their target market, even though their overall industry market share may be low.

A Cleveland,Ohio,men's Clothing Manufacturer Has a Low Industry Market Share,but