Brenda is the newly appointed sales manager for Beta Business Products. She knows sales force management is a dynamic process and therefore:
A) Arranges her office to facilitate leadership
B) Studies her firm's environmental circumstances including both internal and external environments
C) Solicits business from old contacts as a first priority
D) Sells senior management on the idea of leaving the sales force alone
E) Offers bonuses to salespeople who meet their goals

Question

Quizplus · Accepted Answer

Brenda's understanding that sales force management is a dynamic process means that she recognizes the need for ongoing adjustments and adaptations to changing environmental circumstances, both internal and external. Therefore, studying these circumstances is vital to effective management. The other options do not reflect this understanding or approach to sales force management.

Brenda Is the Newly Appointed Sales Manager for Beta Business