Which of the following statements is false?
A)Because there is one single way to segment a market,managers must consider several variable or characteristics that could be used to identify segments.
B)Surveys of customers are used to gather data about various aspects of the market.
C)Statistical techniques are applied to the survey data to define the market segments.
D)Market segmentation separates consumers of a product into different groups in such a way that members of each group are similar to each other and there are differences between groups.

Question

Quizplus · Accepted Answer

This statement is false because there are multiple ways to segment a market, not just one. Managers must consider various variables and characteristics that could be used to identify segments, rather than relying on a single method.

Which of the Following Statements Is False