There is definitive evidence that strategic planning in the international arena always results in higher profitability.

Question

Quizplus · Accepted Answer

Despite some obvious benefits, there is no definitive evidence that strategic planning in the international arena always results in higher profitability, especially when multinational corporations try to use home strategies across different cultures. Most studies that report favorable results were conducted at least a decade ago.

There Is Definitive Evidence That Strategic Planning in the International