This strategy is appropriate when the need for national responsiveness is low and the need for globalization integration is high.
A)International
B)Multi-domestic
C)Global
D)Transnational

Question

Quizplus · Accepted Answer

In quadrant 1, the need for integration is high and awareness of differentiation is low. In terms of economies of scale, this situation leads to global strategies based on price competition.

This Strategy Is Appropriate When the Need for National Responsiveness