Within the context of international management, the "base of the pyramid" refers to:
A)Front-line employees at the bottom of the organizational hierarchy
B)Younger generations of the population pyramid
C)Understanding the foundational issues in international management
D)Potential low-income customers at the bottom of the economic pyramid

Question

Quizplus · Accepted Answer

Because of this focus, MNC strategies aimed at tailoring existing practices and products to better fit the needs of emerging-market customers have not succeeded in making products and services available to the mass markets in the developing world-the 4-5 billion people at the bottom of the economic pyramid who represent fully two-thirds of the world's population.

Within the Context of International Management, the "Base of the Pyramid