All of the following are challenges firms could face in the implementation of a BOP strategy except:
A)Offering affordable goods
B)Generating awareness regarding the product
C)Nonexistent distribution channels
D)Coordinating administrative functions

Question

Quizplus · Accepted Answer

The BOP strategy is challenging to implement. Companies have to offer affordable goods that are highly available in a community that is willing to accept the product. Most importantly, however, is that the company must bring awareness of the product to the general populace. Balancing these is not a simple task, since advertising and efficient distribution networks, for example, cost a significant amount, yet the companies cannot add a high price tag. Furthermore, illiteracy issues, poor infrastructure, corruption, and nonexistent distribution channels often associated with poverty-stricken societies deter companies from wanting to invest.

All of the Following Are Challenges Firms Could Face in the Implementation