With interactive marketing,
A)the seller controls the kind and amount of information presented to the buyer.
B)buyers and sellers communicate face-to-face in the traditional marketplace.
C)a website high in media richness is necessary for an exchange to take place.
D)the buyer controls the kind and amount of information received from the seller.
E)real time transactions are impossiblE.Key term definition - interactive marketing.

Question

Quizplus · Accepted Answer

Interactive marketing involves the buyer controlling the kind and amount of information received from the seller. This is usually done through digital channels such as websites or social media, and allows for a two-way communication between the buyer and seller. The seller may provide information, but the buyer has the power to ask questions and seek out more information as needed. Real-time transactions are also possible with interactive marketing, as buyers can make purchases directly through digital channels. Media richness, while important, is not always necessary for an exchange to take place.

With Interactive Marketing