The practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as
A)viral marketing.
B)buzz.
C)data mining.
D)behavioral targeting.
E)spyware

Question

Quizplus · Accepted Answer

The practice described in the question is referred to as behavioral targeting, which refers to the use of data collected from cookies to tailor online advertising to users based on their behavior and interests. The other answer choices are not relevant to the topic.

The Practice of Using Information Provided by Cookies for Directing