When Bebe, a contemporary women's clothing store, uses pictures in its advertising to "attract customers who are intrigued by the playfully sensual and evocative imagery of the Bebe lifestyle," it is using which type of advertising appeal?

Question

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Bebe is using a sex appeal in its advertising to attract customers who are intrigued by the playfully sensual and evocative imagery of the Bebe lifestyle.

When Bebe, a Contemporary Women's Clothing Store, Uses Pictures in Its