To promote its theme parks with a uniform message to groups, Disney uses advertising, direct marketing, Internet promotion, and sales promotions with other companies such as McDonald's. In other words, Disney uses IMC, which stands for (an)

Question

Quizplus · Accepted Answer

Disney's use of multiple marketing tactics to promote their theme parks with a uniform message is an example of integrated marketing communications (IMC). IMC involves coordinating and integrating various marketing elements to deliver a consistent and unified message to the target audience.

To Promote Its Theme Parks with a Uniform Message to Groups