There is a new prescription drug on the market that helps reduce common allergy symptoms. Ads for the medicine in magazines and in medical journals would be primarily used to
A) remind customers that such a product exists.
B) increase the level of customer awareness and interest for the product.
C) differentiate the product from all other allergy medications.
D) support a product penetration pricing strategy.
E) help in harvesting the product.
Correct Answer:
Verified
Q144: "To persuade" is the promotional objective of
Q151: "To remind" is the promotional objective of
Q153: Which promotional element is particularly important to
Q156: Marketers can communicate best with college students
Q158: "To inform" is the promotional objective of
Q168: Which promotional element would you most likely
Q171: The practice of _ is common among
Q172: All of the following guidelines help ensure
Q174: Persuading the consumer to buy the product
Q178: "To phase out" is the promotional objective
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents