Jeff Tabrizi is the owner of Tabrizi Oriental Rugs located in Toronto, Canada. He shops the world over, handpicks, and orders beautiful, authentic handmade rugs. He has them shipped to Canada, where he sells them through his brick-and-mortar stores and his www.tabrizi.com website. In terms of the marketing channel, Jeff is acting as a(n) __________.

Question

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Jeff Tabrizi is buying goods from various sources (manufacturers, artisans, etc.) and selling them to end-consumers through his retail stores and website. He is fulfilling the role of a middleman in the marketing channel.

Jeff Tabrizi Is the Owner of Tabrizi Oriental Rugs Located