CPW (Cereals Partners Worldwide) is a __________ designed from the start to be a global business. It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestle.
A) dual distribution partnership
B) multichannel distribution system
C) cooperative distribution channel
D) strategic channel alliance
E) bilateral trade cooperative
Correct Answer:
Verified
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A)a level of distribution
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A) creates greater elasticity of demand
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A)small,independent
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