Neiman-Marcus is a retailer with whom many small manufacturers would like to be associated. Distribution with Neiman-Marcus will increase the prestige of a smaller brand. The source of Neiman-Marcus's power is its
A) economic influence.
B) expertise.
C) sought-after identification with a particular channel member.
D) legitimate rights through contracts.
E) longevity as an upscale retailer.
Correct Answer:
Verified
Q183: American Hospital Supply helps its customers (hospitals)
Q188: Walmart is a channel captain because of
Q211: Logistics is most closely related to which
Q220: Logistics refers to
A) an inventory management system
Q222: The word cost-effective as it relates to
Q224: Sports Port,a motorcycle and fishing boat retailer
Q231: Bombardier is the leading marketer of corporate
Q233: A supply chain refers to
A) the various
Q236: A few years ago, Benetton delivered new
Q266: The various firms involved in performing the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents