A good brand name should: (1) __________; (2) be memorable, distinctive, and positive; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

Question

Quizplus · Accepted Answer

A good brand name should suggest the product benefits, as it helps consumers understand what the product offers and can make the brand more appealing and relevant to its target audience.

A Good Brand Name Should: (1) __________; (2) Be Memorable