Equipment-based services like ATMs, online brokerage firms, and automated car washes, do not have the marketing concern of

Question

Quizplus · Accepted Answer

Equipment-based services do not have the marketing concern of inconsistency as the provision of the service is usually automated and does not involve human interaction.

Answer: B
 This statement is incorrect as the marketing concern of intangibility still applies to equipment-based services as they typically have intangible aspects such as the digital interface of an ATM or online brokerage firm.

Answer: C
 This statement is incorrect as some equipment-based services such as car washes may involve human interaction during the service provision.

Answer: D
 This statement is incorrect as equipment-based services may require inventory management such as ATMs needing a supply of cash or automated car washes requiring cleaning supplies.

Answer: E
 This statement is incorrect as equipment-based services may have dependencies on other factors such as electricity or internet connectivity.

Equipment-Based Services Like ATMs, Online Brokerage Firms, and Automated Car