The American Red Cross uses marketing to help achieve its goals. As a service, it can be classified as
A)a nonprofit organization.
B)equipment-based.
C)a for-profit organization.
D)a business firm.
E)a governmental agency.

Question

Quizplus · Accepted Answer

The American Red Cross is a nonprofit organization, which means that it does not exist to generate profit for its owners or shareholders, but rather to fulfill a particular social mission. Its primary goal is to provide humanitarian services to individuals and communities in need, which is why it relies on donations and volunteers to fund its programs and initiatives. The use of marketing strategies helps the organization to raise awareness, recruit volunteers, and generate donations, which ultimately allows it to achieve its goals and fulfill its mission.

The American Red Cross Uses Marketing to Help Achieve Its