New Balance makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush, smooth, and stable ride." And its Made in America, top of the line, 990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability, a stability-enhancing ABZORB^→ idsole, and ENCAP to promote a healthy gait." The strategy of appealing to different types of customers in this way is an example of A)mass customization. B)product definition. C)market segmentation. D)single chain marketing. E)market specific selection.

Question

Quizplus · Accepted Answer

The strategy of offering different types of shoes with specific features aimed at different types of customers is an example of market segmentation - dividing a larger market into smaller groups of consumers with similar needs or characteristics. New Balance is targeting different segments of the market with its selection of shoes, from those who want a minimalistic "feel the trail" experience to those who prioritize stability and support.

New Balance Makes the Minimus Line of Shoes with a Vibram