-In the United States, the Harry Potter series of books were often at the top of The New York Times fiction bestseller list. These books have been marketed by turns to preteen, teen, and adult readers around the world with creative marketing, including different book covers. Scholastic Press, the publisher of the Harry Potter books in the U.S., is using which of the following segmentation strategies?
A)multiple products with one segment
B)one product with one channel of distribution
C)one product with multiple market segments
D)one product with changes based on customer behavior
E)multiple products with multiple segments

Question

-In the United States, the Harry Potter series of books were often at the top of The New York Times fiction bestseller list. These books have been marketed by turns to preteen, teen, and adult readers around the world with creative marketing, including different book covers. Scholastic Press, the publisher of the Harry Potter books in the U.S., is using which of the following segmentation strategies?
A)multiple products with one segment 
B)one product with one channel of distribution 
C)one product with multiple market segments 
D)one product with changes based on customer behavior 
E)multiple products with multiple segments

Quizplus · Accepted Answer

Scholastic Press is using the strategy of targeting multiple market segments with one product, the Harry Potter book series, by marketing it to preteen, teen, and adult readers with different book covers.

-In the United States, the Harry Potter Series of Books