Magazines like Fitness,Field & Stream,Golf Digest,and Health focus on how people live their lives,and thus all use a __________ segmentation strategy.
A)psychographic
B)behavioral
C)situational
D)socioeconomic
E)geographic

Question

Quizplus · Accepted Answer

The magazines listed focus on how individuals live their lives, which is a key aspect of psychographic segmentation. This type of segmentation looks at consumer lifestyles, values, interests, and personality traits to determine their needs and wants. This helps marketers create content and advertising that resonates with a specific target audience. Geographic, socioeconomic, and situational segmentation may also be relevant to these magazines to some extent, but psychographic segmentation is the most applicable. Behavioral segmentation focuses on consumer actions, such as purchase history, and may not be the primary focus of these magazines.

Magazines Like Fitness,Field & Stream,Golf Digest,and Health Focus on How