Potluck participants bring a variety of dishes to share with family, friends, or coworkers at these events, but it is easy to forget to take the bowl that you brought home with you. Reynolds responded to this problem by creating PotLux cookware, attractive and inexpensive disposable dishes for transporting food. Reynolds is using __________ segmentation here.
A)psychographic
B)behavioral
C)demographic
D)social
E)geographic

Question

Quizplus · Accepted Answer

Reynolds is using behavioral segmentation by targeting consumers based on their behavior of forgetting to take their bowls home after potluck events.

Potluck Participants Bring a Variety of Dishes to Share with Family