How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?
A)limit their information search to an internal one
B)minimize problem solving involvement
C)read ads for the new basketball shoe even after the purchase has been made
D)conceal the product purchase from others
E)If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance

Question

Quizplus · Accepted Answer

Reading ads for the new basketball shoe even after the purchase has been made is a way that consumers can seek information to confirm the right choice was made, which can help alleviate cognitive dissonance. Limiting their information search to an internal one (A), minimizing problem-solving involvement (B), and concealing the product purchase from others (D) do not directly address cognitive dissonance. While it is true that comfort and support can help reduce cognitive dissonance (E), this is not a proactive approach that the consumer can take after the purchase has been made.

How Would Consumers Who Purchased a New and Innovative Nike