The process of seeing or hearing messages without being aware of them is referred to as
A)selective retention.
B)subliminal perception.
C)selective perception.
D)selective attention.
E)indifference

Question

Quizplus · Accepted Answer

Subliminal perception refers to the process of perceiving something unconsciously, without being aware of it. It involves the reception of stimuli below the threshold of conscious awareness. Messages that are presented subliminally are believed to influence behavior and attitudes, although the effectiveness of subliminal messaging is a matter of debate among researchers.

The Process of Seeing or Hearing Messages Without Being Aware