Marketing discovers consumer needs by
A)implementing a marketing program.
B)conducting effective marketing research.
C)balancing the marketing mix elements-the 4 Ps of the marketing program.
D)advertising to diverse groups of prospective buyers.
E)copying the products and services of competitors.

Question

Quizplus · Accepted Answer

Marketing research is the process of collecting, analyzing, and interpreting data about consumers, competitors, and the market. This helps marketers to discover consumer needs and preferences, and develop products and services that meet those needs. Effective marketing research allows businesses to better understand their target market and create more effective marketing strategies.

Marketing Discovers Consumer Needs by