Showstoppers refer to
A)creative or innovative members of a marketing team.
B)unexpected alternative uses for a product that result in a sudden increase in sales.
C)factors that might doom a product in the marketplace.
D)a sudden loss of financial backing even though the item is in production.
E)a situation when a competitor's product suddenly beats a firm's new product to the marketplacE.Showstoppers are factors that might doom a product in the marketplace.

Question

Quizplus · Accepted Answer

Showstoppers are obstacles or issues that can prevent a product from being successful in the marketplace. They can be anything from a major defect in the product to a lack of demand among consumers. Option A is incorrect because showstoppers do not necessarily refer to specific individuals within a marketing team. Option B is incorrect because unexpected alternative uses for a product may actually increase its popularity rather than doom it. Option D is incorrect because a sudden loss of financial backing may affect a product's production, but it is not necessarily a showstopper. Option E is incorrect because a competitor's product beating a firm's new product to the marketplace does not necessarily doom the product.

Showstoppers Refer to