The TV ad with a movie star talking about Boniva is an example of __________.
A) Fantasy appeal
B) Endorsement appeal
C) Humor appeal
D) Comparative advertising
E) Competitive advertising
Correct Answer:
Verified
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Q66: Using scientific evidence in a comparative ad
Q68: Apple has run a series of humorous
Q69: _ describes the level of competing messages
Q70: _ is on of the examples of
Q71: When two or more brands are reviewed
Q72: The vast majority of advertising is _.
A)Institutional
B)Product
C)Slice
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