_____________ is the shortening or collapsing of marketing channels due to the elimination of one or more intermediaries, and is common in the electronic channel.

Question

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Disintermediation is the process of eliminating intermediaries in a marketing channel, which is commonly observed in electronic channels. It leads to a shortened or collapsed marketing channel, with fewer intermediaries involved in the distribution process. This can happen due to the ease of communication and direct interaction between buyers and sellers in the online environment, which eliminates the need for intermediaries such as wholesalers or retailers.

_____________ Is the Shortening or Collapsing of Marketing Channels Due