By combining efforts, ____________ gain advantages through enhanced buying and distribution power, that allow them to better compete with supermarket chains than if the stores were buying separately.

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Retailer cooperatives are formed by independent retailers who join together to form a cooperative that buys merchandise and advertising collectively. By pooling their resources, they gain advantages such as enhanced buying and distribution power, which allows them to better compete with larger supermarket chains. Franchise organizations involve a contractual relationship between a franchisor and franchisees, and do not necessarily involve cooperation among independent retailers. Wholesaler cooperatives involve cooperation among wholesalers rather than retailers. Channel captains are dominant members of a distribution channel who coordinate the activities of other members, and partner relationship management (PRM) strategies refer to managing relationships with customers and suppliers rather than cooperation among retailers.

By Combining Efforts, ____________ Gain Advantages Through Enhanced Buying and Distribution