When a customer cannot make a reasonable evaluation of the quality of a service even after use, it is said that the service possesses ______________ attributes.
A) Experience
B) Credence
C) Search
D) Focused
E) None of the above

Question

Quizplus · Accepted Answer

Credence attributes are those that are difficult to evaluate even after experiencing the service. These attributes are based on trust, faith, and expertise, and are usually associated with services such as medical treatment or legal advice where the customer may not be able to assess the quality of the service themselves. Experience attributes are those that can be evaluated only after experiencing the service, and search attributes are those that can be evaluated before purchasing the service. Focused attributes are not related to the evaluation of service quality.

When a Customer Cannot Make a Reasonable Evaluation of the Quality