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Ginger's Steakhouse Is an Upscale Restaurant That Focuses on Giving

Question 101

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Ginger's Steakhouse is an upscale restaurant that focuses on giving customers an unprecedented level of service quality.Recently Helena and Costas went to the restaurant to celebrate their 20th wedding anniversary.Even though they had made a reservation, when they arrived they had to wait 20 minutes to be seated and when they ordered the server brought out the wrong dish for Helena.Before the correct dish came out the manager of the restaurant approached Helena and Costas and apologized for the inconveniences and offered to pick up the entire check for their meals.What do we call the response of the manager? Why is it so important?

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This process is called service recovery ...

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